Commerce
Product catalog, variants, inventory, cart, Stripe checkout, tax handling, order confirmation, and customer order history.
Case study / 01Client commerce2025-now
Friesian
Ranchwear.
A streetwear storefront with checkout, fulfillment, reviews, and the admin tools behind it.
RoleDesign · Development · Maintenance
01 / The job
A brand site had to become a working business system.
Storefront and
operations.
The storefront needed to feel deliberate and quiet. The owner also needed a system for managing products, stock, orders, reviews, and customer communication without touching code.
My role covers product direction, interface work, implementation, deployment, and maintenance.
02 / System architecture
The path from a customer click to an operable order.
Customer
StorefrontCatalog · Account · Reviews
CheckoutCart · Tax · Payment
Application
Next.js applicationRoutes · Auth · Business logic · Admin
Services
PostgreSQL + PrismaProducts · Inventory · Orders
Stripe + EmailPayment · Webhooks · Receipts
The important part is not the boxes. It is the state between them: stock at checkout, payment confirmation, webhook handling, order history, and a clean admin path when something needs human attention.
03 / What shipped
Customer experience and day-to-day operations.
Operations
Admin tools for products, orders, stock, review moderation, image uploads, and transactional customer email.
Production
Database migrations, health checks, monitoring, analytics, deployment work, and the maintenance that starts after launch.
Working rule
Make the front feel simple. Do the difficult work behind it.
04 / Current edge
Ongoing work, not a frozen launch.
Still in the
loop.
The site is live and still evolving. I continue to work on production reliability, product presentation, operational cleanup, and new campaign treatments with exact product references.